SilverCare

SilverCare represents the top range of products of Piave Italia, a company with an experience of over 50 years on the international market of oral hygiene products. Present in over 40 countries all over the world, Piave entered the Romanian market in 2002 with SilverCare products.

On a market with high segmentation, dominated by Colgate and Oral B, SilverCare appeared as a premium, exclusive alternative adding an extra amount of quality and design to the toothpaste and other accessories. SilverCare brings dedicated solutions including niche products (as the toothbrush especially designed for smokers) and innovative products, as the SilverCare toothbrushes with a silver, interchangeable head. The permanent antibacterial protection and innovation, the high use of ergonomics represent the core characteristics of SilverCare products and the entire range of Piave products.

May 2008 marks the end point in the time schedule of the national communication campaign initiated by Graphic Line for SilverCare and the launch of a new web communication platform. The central idea of the campaign raised from the core characteristics of SilverCare products: the strong mint flavour of the toothpaste and dental floss and the fresh and hygiene sensation guaranteed. Teh graphic solution combines a catwalk formed from cold, sterile surfaces and SilverCare products, genuine Italian stars that excel through design and high technology. The visual direction is sustained by a strong presence on indoor media segment, at the selling points and through BTL means and actions.

The web communication platform, www.silvercare.ro, comes with an approach resonating the SilverCare spirit, with a fast internal dynamics and user friendly.