Urban Concept

OSC Agency specializes in direct communication with groups of premium audience. OSC designs and implements programs that help companies communicate directly and build strong, long-lasting relationships with special groups of audience. Founded in 2000, OSC numbers in 2008 in his portfolio clients from six different countries and seventeen activity domains. Direct active communication is a concept launched by Cezar Caluschi in 2000 and it is based on a matrix communication model.  Among the principles of direct active communication there are communication customization, systematization and the long-term programming of customized communication. The matrix-based active communication system is a registered trade mark.

The real estate development in Romania implies budgets of billions of euro annually. In this context, OSC developed a sophisticated expertise in the management of the relations with the Romanian town-planners. Today, OSC manages national communication programs for its clients, the targeted audience consisting of architectural county and municipal opinion leaders, the main organizations activating in this field and the organizations that set the legal regulations. Using proper direct communication strategies, OSC communicates permanently with this audience, promoting messages and information in behalf of its business partners.

The visual solution proposed by Graphic Line aims at the final goal of this event, meaning a perfect symbiosis of urban development and a unitary, visionary concept which will grow into a perfect volumetric.