Tudor Residence

Graphic Line concluded the naming and communication process for the future being Tudor Residence, luxury residential ensemble from Iasi. The challenge rose from the need to differentiate it, visual and as communication strategy, from the other residential options from Iasi.

The residential complex, reuniting 96 luxury apartments and commercial spaces, will rise in the proximity of the commercial centre of Iasi City, 2 minutes away from Iulius Mall. The agency considered that location represents the main competitive advantage, which needs to be permanently communicated. The tagline is "Tu si dorul de acasă" (You and Your Home), a euphonic pun originated in the local reality where a new apartment represents a desire often shared. The visual component soothes the monumental architectural lines, the entire visual communication, print and outdoor, reveals a youthful and fresh spirit, the joy of owning a home, repays the future resident and assures him of doing the right choice.